From a standing start, HMD Global has released four well-received Nokia handsets (the Nokia 3, Nokia 5, Nokia 6, and Nokia 8) with two more Android-powered devices suspected to be released before the end of the year. But how successful has the company been in terms of retail sales?
The easiest way to answer the question would be to ask HMD Global. The Finnish start-up will know that answer, but in the competitive smartphone marketplace it has been reluctant to offer hard numbers in its first year of public operation. Sales numbers would not be comparable to that of Samsung or Apple, the two manufacturers that HMD Global would wish to be compared to, so the question has always been delicately parried when I have asked.
That Finnish reserve is slowly starting to melt. Speaking to Nokioteca, HMD’s Chief Marketing Officer Pekka Rantal has given a ballpark figure on sales “…but we are really happy about the sales, we have been selling already millions of Nokia smartphones and tens of millions when it comes to basic Nokia phones.”
That figure can be confirmed in a rather curious way, as Nokia Power User points out. The Nokia Mobile Support app is available in the Google Play App Store, which offers a public-facing indication of download numbers. And that value? Between 1 million and 5 million downloads.
With the Nokia handsets expected to be some of the first handsets to pick up the Android Oreo update, we may be able to extrapolate HMD’s numbers from the uptake of the eight major version of Android during October and November, although this will become more inaccurate as Oreo is propagated through other manufacturer’s handsets.